Posts under Strategy Category

What is the greatest challenge you face in your business today? Odds are somehow it stems back to the operational health of your business where we find there can often be a lack of focus. Agencies these days are inherently focussed on the business of doing business, looking after the needs of their clients and delivering great creative work, and…

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Nurture the people and processes of your agency, just like you would nurture the health of these plants. FEED IT…with the right selection of talented people GROW IT…with efficient structure, processes and operational excellence SHOWER IT…by training your rising stars to be more brilliant Adtopia can help you achieve a greater level of commercial strength and operational stability in your…

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Sign up to our e-newsletter today and go in the draw for your chance to WIN A FREE place at our Innovations Mindset Workshops, starting 12th March 2013, hosted by Mo Fox. Valued at $4,950 per person these workshops will help you catapault your strategic, creative and commercial ideas to a new level. Entries will be drawn Tuesday 26th February and…

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Only a few decades ago, ad agencies had a pivotal seat at the client’s business strategy table. Their hook? Different thinking, great ideas. Then they gave it away. How? They started selling ads instead of ideas and focused on advertising instead of business solutions. As a result agency status dropped from partner to supplier and clients went elsewhere for insights and ideas. Clients now…

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