Posts under Innovation Category

Previously we’ve blogged about developing a feedback-rich culture in the workplace. HR Daily is a fabulous resource we at Adtopia subscribe to and today they have posted a great article about this very subject. The article provides simple and effective tips on HOW to give feedback. For example, focus on the desired outcome rather than the past behaviour; be clear and…

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What is the greatest challenge you face in your business today? Odds are somehow it stems back to the operational health of your business where we find there can often be a lack of focus. Agencies these days are inherently focussed on the business of doing business, looking after the needs of their clients and delivering great creative work, and…

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Sign up to our e-newsletter today and go in the draw for your chance to WIN A FREE place at our Innovations Mindset Workshops, starting 12th March 2013, hosted by Mo Fox. Valued at $4,950 per person these workshops will help you catapault your strategic, creative and commercial ideas to a new level. Entries will be drawn Tuesday 26th February and…

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Only a few decades ago, ad agencies had a pivotal seat at the client’s business strategy table. Their hook? Different thinking, great ideas. Then they gave it away. How? They started selling ads instead of ideas and focused on advertising instead of business solutions. As a result agency status dropped from partner to supplier and clients went elsewhere for insights and ideas. Clients now…

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