Previously we’ve blogged about developing a feedback-rich culture in the workplace. HR Daily is a fabulous resource we at Adtopia subscribe to and today they have posted a great article about this very subject. The article provides simple and effective tips on HOW to give feedback. For example, focus on the desired outcome rather than the past behaviour; be clear and…

Leave a Comment | Read More

What is the greatest challenge you face in your business today? Odds are somehow it stems back to the operational health of your business where we find there can often be a lack of focus. Agencies these days are inherently focussed on the business of doing business, looking after the needs of their clients and delivering great creative work, and…

Leave a Comment | Read More

Nurture the people and processes of your agency, just like you would nurture the health of these plants. FEED IT…with the right selection of talented people GROW IT…with efficient structure, processes and operational excellence SHOWER IT…by training your rising stars to be more brilliant Adtopia can help you achieve a greater level of commercial strength and operational stability in your…

Leave a Comment | Read More

Sign up to our e-newsletter today and go in the draw for your chance to WIN A FREE place at our Innovations Mindset Workshops, starting 12th March 2013, hosted by Mo Fox. Valued at $4,950 per person these workshops will help you catapault your strategic, creative and commercial ideas to a new level. Entries will be drawn Tuesday 26th February and…

Leave a Comment | Read More

Only a few decades ago, ad agencies had a pivotal seat at the client’s business strategy table. Their hook? Different thinking, great ideas. Then they gave it away. How? They started selling ads instead of ideas and focused on advertising instead of business solutions. As a result agency status dropped from partner to supplier and clients went elsewhere for insights and ideas. Clients now…

Leave a Comment | Read More

Gone are the days when someone works for the same company for 30 or 40 years and retires with a nice gold watch and a ‘sizeable’ handshake or pat on the back. With the focus so squarely on profitability (rightly so I might add) and such volatility in the market place, employees are likely to stay with a company only…

Leave a Comment | Read More

Having an engaged workforce is critical to your organisation’s success. Engaged employees are more productive and profitable, more customer-focused and more loyal. Without your team, you only have a bunch of computers and desks which “don’t a thriving, profitable business, make”. Make certain there is regular continuous dialogue between you and your team that includes feedback, coaching, development and a…

Leave a Comment | Read More

Due to high demand we will be running a number of Digital Courses in 2012…. Many clients don’t believe their lead agency does digital well. It’s hard for agencies to turn away any opportunity to earn some revenue. And as client interest and budgets have increasingly turned towards digital, the response within traditional agencies has been to tell their clients,…

Leave a Comment | Read More